PATAGONIA vote the environment campaign
For the 2012 election, Patagonia partnered with Headcount, The League of Conservation Voters and Wilco to raise awareness of environmental issues and the voting records of our government officials. Activation was triggered by fans and visitors filling in the blank after the hashtag in this statement: “I vote the environment #becauseilove . . .” and posting on social media - whose live feed was projected on stage at concerts.