toad&co rebrand launch
A rebrand and name change is probably the deepest look into the mirror any brand will do. Horny Toad Activewear grew up and into it's best self as Toad&Co in 2015. With the benefit of a trade introduction a year before the consumer launch, Toad’s industry fans were close partners invested in it’s success. Phasing the launch over 2 years, the brand kept it’s fans and realized growth immediately.
Samples of consumer launch creative.
Samples of trade launch creative.