Common Threads

PATAGONIA Common threads Initiative

 

Common Threads brought together many of Patagonia’s groundbreaking manufacturing initiatives - organic cotton, recycled polyester, corporate responsibility/transparency, garment recycling - into one communication concept. The audacity of this headline, and it's timing and placement triggered a tremendous amount of press, thereby building awareness of Patagonia’s full responsible product lifecycle design philosophy. 

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Full page print ad. The New York Times, November 25, 2011.

Full page print ad. The New York Times, November 25, 2011.